A Bit About The Brand: CAKE she hits different is a woman-owned and operated lifestyle brand revolutionizing the cannabis industry. CAKE is a leading multi-state lifestyle brand that offers innovative cannabis products, one-of-a-kind streetwear, and unforgettable events. CAKE’s founders have over three decades of combined experience in the industry including award-winning cultivation, boutique extraction methods, successful branding tactics, and an acute pulse on the cannabis market.